Competitive Analysis
Assess the strengths and weaknesses of competitors against the user's needs.
Research Plan
Outline the key objectives, methodologies and logistics to gather the information needed.
Foundational & Generative Research
Generate insights from users to inform the design of the product or service. Connect customer value to business value.
Evaluative Research
A structured way to test specific tasks in a prototype.
Personas
Fictitious representations of your target user group that provide a conceptual envelope to run scenarios through.
Storyboards
Visually depict scenarios that show the problem, context, user motivations, behaviors and how the problem will be solved.
Experience Principles
Define the core values of a system to provide a guiding light for all stakeholders.
Application Map
Visualize the application and provide a foundation for designing the system navigation.
Task Flow
Identify user's thought processes and desired reactions toward each task flow segment.
Wireframes
Visually communicate abstract concepts with users and team members to generate feedback.
Journey Mapping
Visual interpretations of a customer’s overall experience with an organization, service, product or brand, over time and across channels.
Prototyping
Uncover usability issues and validate design decisions based on actual user reactions.
Service Blueprint
Visually display the entire process of a service delivery to understand and analyze cross-functional relationships and processes.
Dashboard Design
Display data in a way that makes it easy to understand business metrics and take action on them.